Comparative case studies of Al Qaeda, ISIS, and Russia (2001–2015) identify which influence techniques actually resonate with message-saturated audiences: Al Qaeda preserved a holistic identity while franchising globally; ISIS rapidly claimed market share with a compelling narrative; Russia integrated information operations with offensive military operations among a culturally similar populace — and these are the techniques with the greatest future potential for U.S. DoD information operations.

— In our words · Source: Influencing Tomorrow: A Study of Emerging Influence Techniques and Their Relevance to United States Information Operations (Major John M. Boehnert)