Idea Ripper // ArchiveCards: 1555 [Live] | Updated: 2026-10-14
Card #c152IR // #c152Synthesis

In short, the mass media are interested in attracting audiences with buying power, not audiences per se; it is affluent audiences that spark advertiser interest today, as in the nineteenth century. The idea that the drive for large audiences makes the mass media “democratic” thus suffers from the initial weakness that its political analogue is a voting system weighted by income!

— In our words · Source: Manufacturing Consent (Noam Chomsky & Edward S. Herman)

[Use when]

When reach and ratings get mistaken for democratic representation.

[Why it matters]

The advertising filter's core logic: the audience is the product, and only affluent buyers count.

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