Distribution follows a power law of its own: one method will be far more powerful than every other for any given business. So the kitchen-sink approach — a few salespeople, some ads, a viral feature bolted on as an afterthought — never works. "Most businesses get zero distribution channels to work: poor sales rather than bad product is the most common cause of failure. If you can get just one distribution channel to work, you have a great business. If you try for several but don't nail one, you're finished."

— In our words · Source: Zero to One (Peter Thiel with Blake Masters)