Idea Ripper // ArchiveCards: 1555 [Live] | Updated: 2026-10-14
Card #c1026IR // #c1026Synthesis

"In one case, a small town negotiated a company with a factory just outside the town limits from a 'goodwill' payment of $300,000 a year to one of $2,300,000 a year… The town knew exactly what it would do if no agreement was reached: It would expand the town limits to include the factory and then tax the factory the full residential rate of some $2,500,000 a year."

— In our words · Source: Getting to Yes (Roger Fisher, William Ury & Bruce Patton)

[Use when]

You are the smaller party and the other side assumes you have nowhere to go.

[Why it matters]

The authors say power here was set by each side's best alternative, not budget or clout. The town knew exactly what it would do with no deal: take in the factory and tax it at about $2.5 million a year.

More from Getting to Yes

#c1013"The Soviet Union finally agreed to three inspections. The United States insisted on no less than ten. And there the talks broke down —…Two sides are dug in on competing figures and nobody has defined what the figures mean. #c1014"Sadat flew to the capital of his enemies, a disputed capital which not even the United States, Israel's best friend, had recognized.…The negotiation is stuck because the other side's image of you makes agreement unthinkable. #c1015"Terms negotiated between a major city and its Hispanic community on municipal jobs were unacceptable to the mayor — until the agreement…The other side agrees with the deal but cannot be seen agreeing with you.