Idea Ripper // ArchiveCards: 1555 [Live] | Updated: 2026-10-14
Card #c1094IR // #c1094Synthesis

"one of the most important means of developing power in public speaking is to pause either before or after, or both before and after, an important word or phrase."

— In our words · Source: The Art of Public Speaking (J. Berg Esenwein & Dale Carnegie)

[Use when]

Your key line goes by before anyone registers it.

[Why it matters]

The authors separate this from stumbling with "uh" and "er." A deliberate pause makes the audience wait and makes the phrase land. They say it is hard to grasp until you notice good speakers doing it.

More from The Art of Public Speaking

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