Idea Ripper // ArchiveCards: 1555 [Live] | Updated: 2026-10-14
Card #c1357IR // #c1357Synthesis

"They were direct, intentional visitors who knew where they were going and what they wanted to find."

— In our words · Source: Cancel Me If You Can (Dave Portnoy)

[Use when]

You're tempted to inflate traffic or user numbers with visitors who don't care about you.

[Why it matters]

Portnoy turned down a link-sharing program that would have padded traffic. Drive-by clicks didn't buy T-shirts. People who came on purpose bought merch, commented and stayed, and that was what investors paid for.

Filed under situations:When a rival’s move changes your game

More from Cancel Me If You Can

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