Idea Ripper // ArchiveCards: 1555 [Live] | Updated: 2026-10-14
Card #c1386IR // #c1386Verbatim excerpt
"In two weeks, I had it decorated: I made four little offices, a conference room, and a workroom. It was beautiful, but I realize it wasn’t functional at all. I had bought the black lacquer desks, the all-important chandeliers, but I didn’t have a single file cabinet in there."

— Source: Matriarch (Tina Knowles)

[Use when]

You're spending launch energy on the visible parts of a new venture.

[Why it matters]

When Beyoncé wanted to take charge of her own business, Knowles rushed to set up an office in the House of Deréon building. She laughs at it now. Enthusiasm went to how the venture looked before what it needed to run.

Filed under situations:When it’s day one and nothing exists yet

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Same situation, different book

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