Idea Ripper // ArchiveCards: 1555 [Live] | Updated: 2026-10-14
Card #c1385IR // #c1385Synthesis

"I had always noticed that when clothing lines were “inclusive” of women who wore larger sizes, that meant they selected only one or two items to actually produce." "These pieces usually amounted to camouflage, heavy smocks of monotone-colored fabrics that conveyed to women that they needed to hide their bodies."

— In our words · Source: Matriarch (Tina Knowles)

[Use when]

You're extending a product to a new group of customers with a stripped-down version.

[Why it matters]

On HSN she showed the same item on three models of different sizes. She later moved Miss Tina to Walmart for prices everyone could afford and sizing every body could wear. A token gesture tells excluded customers exactly what you think of them.

Filed under situations:When you’re building the thing, not just planning itWhen it’s day one and nothing exists yet

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