Idea Ripper // ArchiveCards: 1555 [Live] | Updated: 2026-10-14
Card #c140IR // #c140Synthesis

I looked blank and replied, “Maybe I am innocent and uninformed of what has been happening here, but as far as I know the only thing Eastman Kodak has done on the race issue in America has been to introduce color film.” The reaction was shock, anger, and resentment from Kodak. They were not being attacked or insulted—they were being laughed at, and this was insufferable.

— In our words · Source: Rules for Radicals (Saul D. Alinsky)

[Use when]

When you need proof that ridicule works on the powerful.

[Why it matters]

Ridicule in the field: Kodak could survive attack but not laughter — the fifth rule demonstrated on the most powerful company in Rochester.

More from Rules for Radicals

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