Idea Ripper // ArchiveCards: 1555 [Live] | Updated: 2026-10-14
Card #c145IR // #c145Synthesis

To reach and persuade the group leaders who dictate the public’s thoughts and actions is likewise expensive. For this reason there is an increasing tendency to concentrate the functions of propaganda in the hands of the propaganda specialist.

— In our words · Source: Propaganda (Edward L. Bernays)

[Use when]

When planning how an idea actually spreads.

[Why it matters]

The targeting doctrine: persuade the leaders who dictate the public’s thoughts and the group follows — hence the propaganda specialist.

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