Idea Ripper // ArchiveCards: 1555 [Live] | Updated: 2026-10-14
Card #c146IR // #c146Synthesis

The public relations counsel, then, is the agent who, working with modern media of communication and the group formations of society, brings an idea to the consciousness of the public.

— In our words · Source: Propaganda (Edward L. Bernays)

[Use when]

When “PR” needs distinguishing from advertising.

[Why it matters]

The job description of the new profession: bringing ideas to public consciousness via media and group formations.

More from Propaganda

#c141The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic…When “who really decides?” is the question. #c142Propaganda is the executive arm of the invisible government.When someone thinks propaganda is only a wartime word. #c143But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with…When everyone suddenly agrees.