Idea Ripper // ArchiveCards: 1555 [Live] | Updated: 2026-10-14
Card #c163IR // #c163Verbatim excerpt
The special importance of propaganda in what Walter Lippmann referred to as the “manufacture of consent” has long been recognized by writers on public opinion, propaganda, and the political requirements of social order. The powerful are able to fix the premises of discourse, to decide what the general populace is allowed to see, hear, and think about, and to “manage” public opinion by regular propaganda campaigns.

— Source: Manufacturing Consent (Noam Chomsky & Edward S. Herman)

[Use when]

When the debate feels lively but the boundaries feel fixed.

[Why it matters]

The title's thesis: power doesn't need to win arguments — it sets what arguments are allowed to happen.

More from Manufacturing Consent

#c149The essential ingredients of our propaganda model, or set of news “filters,” fall under the following headings: (1) the size, concentrated…When someone asks how propaganda works in a country with no censorship. #c150The elite domination of the media and marginalization of dissidents that results from the operation of these filters occurs so naturally…When “but reporters mean well” is used to dismiss media critique. #c151Ben Bagdikian stresses the fact that despite the large media numbers, the twenty-nine largest media systems account for over half of the…When the sheer number of outlets is offered as proof of press freedom.