Idea Ripper // ArchiveCards: 1555 [Live] | Updated: 2026-10-14
Card #c1102IR // #c1102Synthesis

"To warn children that they should not put beans up their noses is the surest method of getting them to do it." "Every thought called up in the mind of your audience will work either for or against you."

— In our words · Source: The Art of Public Speaking (J. Berg Esenwein & Dale Carnegie)

[Use when]

Your warning slide lists the exact mistakes you don't want people to make.

[Why it matters]

Naming an action plants it, even inside a prohibition. The authors say a speaker should avoid calling up the very thoughts that work against the goal.

Filed under situations:When you need a yes and they’re not there yet

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