Idea Ripper // ArchiveCards: 1555 [Live] | Updated: 2026-10-14
Card #c1101IR // #c1101Synthesis

"Most of us are captured by the latest strong attack, and if we can be induced to act while under the stress of that last insistent thought, we lose sight of counter influences." "ninety per cent of the people who bought books by subscription never read them."

— In our words · Source: The Art of Public Speaking (J. Berg Esenwein & Dale Carnegie)

[Use when]

You're about to sign something while the pitch is still ringing in your ears.

[Why it matters]

The authors quote a publisher: subscription buyers acted while the salesman's picture filled their minds and every objection was crowded out.

Filed under situations:When you need a yes and they’re not there yet

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