Idea Ripper // ArchiveCards: 1555 [Live] | Updated: 2026-10-14
Card #c1106IR // #c1106Synthesis

"Figurative and indirect language has suggestive force, because it does not make statements that can be directly disputed." "When immediate action or persuasion is desired, suggestion is more efficacious than argument—when both are judiciously mixed, the effect is irresistible."

— In our words · Source: The Art of Public Speaking (J. Berg Esenwein & Dale Carnegie)

[Use when]

Every direct statement you make draws a rebuttal.

[Why it matters]

The authors say indirect language persuades because it "does not make statements that can be directly disputed." They still want a logical base under it.

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