Idea Ripper // ArchiveCards: 1555 [Live] | Updated: 2026-10-14
Card #c1212IR // #c1212Synthesis

"Do not brainstorm for a topic. Look into the slip-box instead to see where chains of notes have developed and ideas have been built up to clusters."

— In our words · Source: How to Take Smart Notes (Sönke Ahrens)

[Use when]

You need to choose your next project, essay or product idea and are staring at a blank page.

[Why it matters]

A topic chosen by brainstorming starts with nothing behind it. A cluster of notes shows where your interest and material already are, so the project starts half-researched.

More from How to Take Smart Notes

#c1208"The trick is that he did not organise his notes by topic, but in the rather abstract way of giving them fixed numbers. The numbers bore no…Your files or notes are sorted into categories that no longer match how you actually think about the work. #c1209"By restricting ourselves to one format, we also restrict ourselves to just one idea per note and force ourselves to be as precise and…You're building a library of ideas, research or reusable material and want the pieces to combine later. #c1210"Write exactly one note for each idea and write as if you were writing for someone else: Use full sentences, disclose your sources, make…You're capturing anything you expect to use in writing, a pitch or a decision months from now.

Same situation, different book

#c1385Inclusive means the whole lineYou're extending a product to a new group of customers with a stripped-down version.From Matriarch #c1379The outfits you worry about are the ones that hitYou're about to tone down a piece of work because it feels like too much.From Matriarch #c1366Find the need: time and respectYou're looking for a business idea and keep thinking about products instead of what annoys your customers.From Matriarch #c1352Keep it skeleton until demand proves itselfYou're launching an experiment and want to spend on production before you know anyone will come.From Cancel Me If You Can