Idea Ripper // ArchiveCards: 1555 [Live] | Updated: 2026-10-14
Card #c1238IR // #c1238Synthesis

"When you see someone, flash them your winningest smile, and ask them if they can text three of their friends, right then, and remind them to vote early."

— In our words · Source: This Is the Plan (Ben Wikler)

[Use when]

You have a stream of people who just did the thing you want and could ask their friends to do it too.

[Why it matters]

Polling Place Vote Tripling, tested by the group Vote Rev, catches people at peak pride, just after voting. It turns strangers into relational organizers whose texts friends will actually read, and it reaches far more people per hour than knocking on doors.

Filed under situations:When you need a yes and they’re not there yet

More from This Is the Plan

#c1233"Here’s the operating principle: All other things being equal, you’ll be most persuasive to the people with whom you have the closest…You want to change minds and are about to start with the widest, least personal channel available. #c1234"Keep a CONSTANT WATCH on the DOUBTFUL VOTERS, and from time to time have them TALKED TO by those IN WHOM THEY HAVE THE MOST CONFIDENCE."You need to win over a wavering group and are deciding who should deliver the message. #c1235"Whenever a new way to reach someone unsolicitedly and cheaply pops into existence—mail, texts, Facebook messages—it has a brief twinkling…Your team is excited about a new cheap outreach channel because early numbers look great.

Same situation, different book

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