Use when someone or a team is deferring action until some future condition is met. Use when the searched-for thing may already be present in scattered, unrecognized form. Use when reframing a goal from 'arrival' to 'recognition.'

It converts passive waiting into active noticing, which is almost always the more productive stance. It is the corrective to 'someday' thinking — about happiness, a product's ideal state, social change, or readiness: often the enabling condition is not something to wait for but something already distributed that you have failed to see. Framing the good as a dramatic future event keeps people deferring; framing it as already here keeps them alert.